Customer satisfaction
Google reviews
For the past few years, all Q-Park countries have been using a platform designed to improve online visibility and customer relationships. It gives customers the opportunity to leave a Google review of the parking facility they visited.
A Google review includes giving a score from one star (poor performance) to five stars (excellent service). Google reviews can be a useful customer feedback tool, as they:
improve search ranking and online exposure
increase trust, credibility and provide feedback
influence purchase decisions, improve click-through rates and convert more customers
By definition, paid parking triggers some overall customer dissatisfaction, so we are well aware that obtaining a 5-star rating is unrealistic.
In 2025, we achieved an average rating of 3.66.
Figure 4 Google review overview
Results
5-star rating given in 43% (2024: 40%) of customer reviews
3.66 (2024: 3.48) average rating
15.2 million customer actions served, of which 11.5 million were requests for directions
62.8 million customer queries answered
96.5 million customer views (clicks on business listings) recorded